If you're looking for ways to make your site fresh and keep people coming back these are the tips for you!
1. Know who is visiting your website.
Find out who's visiting your website and why. Try doing a survey to find out what their needs are.
Always pay attention to customer feedback. Their suggestions can open your mind to an angle you hadn't even thought of before. A good tool is Survey Monkey, it's free to use and set up a survey on the fly.